New folding box creates best product experience at the POS. Great added value for consumers and retailers. The carton is easy to open and close again without damage. Consumers can examine (but not remove) the goods at the POS and close the packaging afterwards. Good function, easy handling, even when assembling. The new folding box enables consumers to easily open it. The product can be viewed and handled without the packaging being damaged. Before, the problem was damage, destruction and partial emptying of the package in the shop. This has now been solved by good design and in a technical manner, the multipack now being a positive emotional brand ambassador for the target group.