The new structural packaging design for sensodyne mouthwash improves impact at shelf through its distinctive bottle shape that conveys the brand values of expertise, understated confidence and trust. The structural design of the bottle resolves traditional problems with paneling, the label shape and positioning disguises the engineering.
The new bottle&rsquos distinctive shape also greatly improves manufacturing efficiency. Replacing a shrinksleeve with labels reduces the amount of material used, and helps to emphasise the concave &lsquoracetrack&rsquo shape of the bottle whilst emphasising the product colour to great effect. A new comoulded cap allows easier and more accurate dosing through its new &lsquoeasy to see&rsquo measure feature. By taking an inclusive approach to its design, the cap is easier to use for everyone, whilst incorporating child resistance in its simple but elegant design. The new 2d visual expression for sensodyne, created by interbrand, leverages the freshness of the mouthwash and dials up the long lasting and soothing protective effect against sensitivity.
It has a novel approach to the cap design making it easy to use. Overall, a good piece of packaging development that resolves technical issues and improves functionality. Dca in partnership with the gsk global design management team and interbrand have developed this packaging design.
