The new packaging features a bigger, more simplified logo and fresher colour scheme with the wisp of smoke extended, all intended to increase shelf stand-out and particularly appeal to younger adult smokers.
The cigars will remain unchanged.
STG’s UK marketing manager Nataly Scarpetta, said: “We’re really excited to launch our new look Moments range which we’re confident will appeal to those adult smokers looking for a high-quality value for money cigar.
“Historically Moments has under-traded in the convenience channel so we’d really encourage those retailers who don’t stock it to consider doing so, as many of your customers will be looking to down trade to cheaper options.”
