rolling optics is a swedenbased company. its 3d images have been used for branding and as an anticounterfeit step for oriflame london fragrance. the &39love london edt&39 is a visual illusion which has two layers that seem to be inside of the bottle, creating a compelling and puzzling visual effect. brian sparks, packaging director at oriflame, mentioned that at oriflame, from the moment they saw samples of the innovative 3d innovation from rolling optics, they realized that this technology had the potential to bring a great change in the cosmetics market. as a partner for label conversion in the oriflame london fragranceedt joint project, rolling optics elected source labels that is a ukbased company. sparks further thanked to the innovative and entrepreneurial spirit of source labels and their partnership with rolling optics and oriflame, for finally making them able to realize that potential on one of their products. sparks also said that they are very impressed by the final output and felt that there are many more inventive opportunities from this amazing technology. according to sparks, the line is aimed at the young and vibrant londongoers of the world, and oriflame feel that this cool feature really adds a sense to the packaging design. oriflame is proud to be the first to market in the cosmetics sector. tim lowe, sales director at source labels, says that they&rsquore thrilled to be at the front position with this 3d technology and proud to provide oriflame with this extreme yet simplistic design. source of information httpwww.labelsandlabeling.comnewslabelexposurerollingopticsenhancescosmetic…
