The communication of &ldquomr. Clean&rdquo trademark is principally based on strength and physical power concepts, well represented by the famous bald muscle man logo. With this dumbbell packaging they have tried to find a simple but incisive shape to strengthen that idea and to give product more visibility on supermarket shelf.
Packaging reusability is considered as an important feature the empty bottle can be easily filled with water or sand and transformed into a colorful dumbbell for fitness. This package was designed to provoke the exercise in the consumers or the people around them. The heavier the load, heavier the dumbbell. Lets get in shape
