Ghl team wanted to design an innovative secondary pack that could communicate and educate the consumer of the alternate ways to use hersheys syrup. The dyw team in view of the niche market the brand enjoy, designed a structure that helped highlight elements of the iconic form of the primary bottle by designing a sleeve showcased the neck and cap of the bottle. The design of the box was crafted akin to a print ad wherein we used the key message of bringing out exciting opportunities of milk and hershey&rsquos syrup.
Appealing images of hershey recipes were shot and used to highlight the hershey&rsquos syrup plus milk wonders. The recipe at bop served as a hook to showcase the simplicity of the process to add hershey&rsquos syrup to daily consumption.
