the trend towards retail ready packaging rrp and shelf ready packaging srp has created a whole new science of packaging.the optimal retail and shelf ready packagingthe key concept is to &39think backwards from the shelf&39. it&39s now possible to calculate the optimal size of a pack for a particular type and quantity of product for the appropriate size of shelf and for a known rate of sale and replenishment.today&39s marketers see a big opportunity, to integrate shelf retail packaging srp and retail ready packaging rrp design into the promotional mix, to generate sales, in store, at the point of purchase. we collaborate with marketers more and more, to help achieve results with shoppers, whether in brand positioning, visual disruption in the category or in making promotions succeed.retail and shelf ready packaging drive sales and make consumer goods move fasterretail and shelf ready packaging can enhance profitability from factory floor to retail store, delivering lower supply chain costs, increased product availability and efficient replenishment, as well as supporting the right look and feel for the product or brand.results of a good retail and shelf ready packagingin store, typical results from good retail and shelf ready packaging design includemore stock and more range on shelffaster replenishment in storebetter availabilitybrand and promotional communicationsuccessful launchesgood merchandisingproduct visibility and easy navigation for shoppersin the supply chain, good retail and shelf ready packaging can generate savings in cash and carbonmore product per pallet despatched and fewer pallet movementsfewer delivery vehicles on the roadless warehousing for empty packs and goods awaiting despatchno extra collation packs inside traysefficient packing operations, whether automated or notds smith is an award winning supplier of retail and shelf ready packaging 
