Respectueuse, the eco-friendly cosmetics brand, has proudly introduced a new product line featuring Sonoco's innovative and fully recyclable EnviroStick™ packaging made from recycled cardboard.
At Respectueuse, our core values revolve around two essential pillars: 'my health,' offering vegan, 100% natural, certified, and organic products, and 'my planet,' demonstrated by our commitment to reducing plastic waste through sustainable cardboard packaging.
Our belief is that sustainable packaging aligns perfectly with our brand identity and principles. Moreover, it contributes to increasing recycling rates among cosmetics consumers in the French market.
Myriam Reynaud-Cleyet, the founder of Respectueuse, emphasizes the significance of Sonoco's European presence in making our packaging more sustainable. By choosing Sonoco's 3-pieces cardboard push up packaging, we not only reduce our supply chain steps but also minimize our brand's carbon footprint.
Looking ahead, Respectueuse is considering implementing EnviroStick™ packaging for sunscreen and expanding its use to other cosmetic and beauty products in our range.
Founded in France in 2021, Respectueuse may be a small team, but our commitment to the environment is substantial. We proudly partner with the NGO Expedition 7th Continent, which has been combatting plastic pollution for over a decade, aligning with our mission to minimize plastic usage in our packaging.
Julie Imbert, Sales Manager and EnviroStick™ development project lead at Sonoco, emphasizes that cosmetic brands are increasingly seeking recyclable solutions to meet sustainability goals. Sonoco is honored to bring its expertise to the beauty and personal care industry, providing recyclable, recycled fiber-based solutions with shelf appeal while addressing pressing environmental concerns.
