Blue marlin london creative director simon pendry said &ldquothe new design tells the brand story and explains its ethos through both illustration and back and front of pack copy.&rdquo pendry added &ldquoit is sophisticated and engaging and a little intriguing. For instance, some of the drawings are numbered with a key on the back explaining that it contains
Vitamin c and counts as one of your five a day.&rdquo the design agency also said that the revamp of purdey&rsquos, also signals &ldquothe determination of brand owner britvic soft drinks to bring this pioneering product to greater performance.
