Fssai notification described the products that stand rejected for product approval that include mccain&rsquos battered pepper and cheese bites, venky&rsquos chicken arabic style kofta and crispy chicken burger patty, kellogg&rsquos special kred berries, field fresh egg may on naisesalad dressing variants, natural vinegar and a proprietary hot sauce, and ferrero rocher&rsquos proprietary milky and cocoa spreads with cereals and milk chocolate. these products have been rejected on assessment of risksafety of the proposed products by the product approval & screening committee, andor the scientific panel. the food business operators fbos have been notified about the reason for rejection of their application. also, the chief executive officer of fssai has urged the fbos to adhere to food safety standards and not to push their products in the name of &ldquomake in india&rdquo. most of the fbos, appear to be swearing by prime minister&rsquos &ldquomake in india&rdquo initiative conveniently forgetting that it is also accompanied by the words &ldquozero defect and zero effect.&rdquoaccording to the officials, fssai is making an effort to share the details of the complete journey and status of product approvals. it has also prepared explanatory notes for each of the points included the prescribed format of the application, which is given in annexure3. the stakeholders may feel assured that if they exercise due diligence in filling up the applications with all the relevant details, it will take much less time for the fssai to take a decision on the same. as a regulator, the fssai is committed to support the &lsquoease of doing business&rsquo but without ignoring its mandate of ensuring safe food for the millions of this country.website httpwww.ffsqindia.org
