If some 10 billion products in the apparel, accessories and footwear market are currently being individually digitally connected, and the ability to locate items is just one of the benefits that will surface, Avery Dennison is positioned perfectly. For this year’s Positive Impact Awards, Avery Dennison was chosen for Industry Leadership in Advancing Responsible Technology for tracking long-term impacts to environment, waste, human rights and more. From RFID technology to key fashion collaborations that get connectivity in the headlines, Avery Dennison is working towards sustainability goals that the industry is noticing. Forbes has written that as our physical wares come with digital applications accessible via our phones, “we will indeed be able to find our shoes when we’ve lost them, but also do such things as figure out how to wash clothes properly, look for style tips on how to wear items, even search for how to buy a new version of the same piece. In fact, the limitations of what’s possible lie entirely in the hands of the brands whose products will now have such digital identities, and not the partners facilitating it.” It will be interesting to see how brands will continue to use Avery Dennison’s smart-product platform moving forward. We caught up with Julie Vargas, Director of Digital Solutions and Brand Protection at Avery Dennison to learn more about the company and the good work being done.
