“Best case, you put it in recycling. Worst case, it just goes in the garbage,” said Tiernan Alexander, co-owner of Tuft the World, a small craft supply company based in Southwest Philly. “So we’ve been always looking for solutions.”
Tuft the World sells materials for tufting. It’s a way to make rugs using a ray gun-like machine that punches yarn into a backing fabric. You can get really creative with it — and make pillowcases, fuzzy frames for mirrors, or wall hangings.
Alexander started Tuft the World with her partner, Tim Eads, in 2018. When the pandemic hit, the business took off.
“We got really lucky,” she said. “We hit it right at the right time and it kept growing from there. We kept being able to grow, and grow, and grow.”
The business now operates out of two warehouse spaces in the same building in Philly and a fulfillment center in Canada. It has roughly 20 employees.
From the start, the couple knew they wanted their business to have as small of a carbon footprint as possible. Part of that is environmental sustainability.
“We import things from all over the world. That uses up an enormous amount of carbon,” She said. “We heat and cool our spaces so that everyone is comfortable. That uses a ton of electricity. So we know that we can’t be a perfectly sustainable company. So it becomes even more important that everywhere that we can, we do.”
So the business sources recycled yarn made of scraps from the T-shirt industry, it composts food waste in the office, and buys offsets for planet-warming greenhouse gasses — so by Alexander and Eads’ calculation, every order customers place effectively becomes carbon-neutral.
But the business still had two problems: bulk supplies came in big cardboard boxes that were going to the landfill, and it needed filler material to pack orders to ship to customers. The business switched from bubble wrap to crumpled-up paper, but Alexander thought they could do better.
“All of this kind of leads to a moment where Tim is on Tik Tok in the middle of the night, which is where he usually is in the middle of the night, and sees this crazy machine that essentially perforates cardboard and turns it into a soft, foldable packing material,” she said. “That’s when we realized that we could, instead of sending everything out with a couple of pounds of fresh paper, we could send it out with the garbage.”
Turns out Tuft the World already had that garbage lying around.
“Often what happens is we get a box that it’s come all the way from China, it’s come in the shipping container, and it’s no longer usable,” Alexander said. “It’s either not structurally sound anymore or it’s just gotten dirty in a way that people don’t want. … This is a way for us to use it without throwing it out.”
The solution was the “machine that eats cardboard” – a gray metal machine a few feet long that fits on a tabletop.
Stick a flat piece of an old cardboard box in one end, and the machine perforates it in straight lines, making it easy to fold or roll, and wrap around products – in place of something like bubble wrap.
Alexander says using perforated old shipping boxes has allowed Tuft the World to avoid using 2 tons of fresh packing material just this year.
“Any time you’re taking a waste product and just changing a little bit and making it useful again, typically is better environmentally,” said Andrea Hicks, a professor in the Department of Civil and Environmental Engineering and director of sustainability education and research at the University of Wisconsin Madison. She studies the environmental impacts of products and technologies over their full life cycle.
