Philips in collaboration with Ecobliss come up with a packaging design that could serve both, ‘blister’ and ‘box’ countries. The packaging should look “high tech” and protect their beautiful new Power LED lamp range. This pack is made for the Western European market place which typically prefers carton boxes and Southern European counties which are demanding the products to be packed in blister packaging. The packaging is“free standing” for standing shelf presentation but it should also be “hang able” on a pin. This pack save shelf space & volume during transportation. This pack should be able to pass stringent drop testing without any problems. The price of the package should obviously be kept as low as possible, and investments in new packaging equipment for this project should be avoided. Ecobliss came up with a truly innovative Blister Box which is a clear plastic folding box that is partially thermoformed to accommodate a perfect fit for the lamp. The lamp inside the box is completely visible, and the crisp, clear plastic is beautifully printed with the Philips brand and all required details. For the Philips project the front of the packaging perfectly follows the shape of the lamp (partially thermoformed). Also the bottom is thermoformed with the purpose of achieving maximum “free-standing” stability. The new packaging consists of only a single piece of foldable, pre-thermoformed PET plastic. Even t The piece of material that holds the lamp in place inside the Blister Box is part of that single piece of material. Printing is done directly on the plastic in UV offset and no additional insert pieces of plastic and/or paperboard are required. After die-cutting the flat, printed folding cards are thermoformed on the Ecobliss ESP T4, a high volume thermoforming machine especially designed to thermoform flat pieces of plastic in perfect registration with the printed area. The thermoformed, fold over cards are supplied to Philips where the packing operation of the Power LED lamps takes place. No machines are required for the packaging operation. The Blister Box passed the stringent drop testing procedures of Philips in the first test with flying colours.
