posted on october 14, 2014the pentawards has as its mission the global promotion of packaging design. according to brigitte evrard, pentawards cofounder, "packaging design is a very demanding and difficult discipline, as it is subject to the laws of a market more and more focused on cost reduction and shortterm profitability. packaging designers must often do a lot with a little. the goal of the pentawards is to reward designs originating from all markets, from massmarket to luxury."to facilitate this, the awards are structured in five broad categories &mdash beverages, food, body, other markets and luxury &mdash which group together more than 50 subcategories. the latest edition of the awards attracted more than 1,500 entries from five continents and 53 countries, with winners recently receiving their bronze, silver, gold, platinum or diamond pentawards at a ceremony in tokyo. french design firm grand angle took home the diamond pentaward, 2014 best of show, for its design of the pure drop mini bottles of evian spring water.more information and galleries of winners from this and previous years are available on the pentawards site. taschen will publish the third edition of the package design book in 2014, this time containing all the winners from 2013 and 2014. diamond pentaward 2014 best of the show brand evian pure drop design grand angle design frédéric brasse platinum pentaward 2014 best of the category beverages brand absolut vodka absolut originality design happytear platinum pentaward 2014 best of the category food brand qian&rsquos gift design pesign design platinum pentaward 2014 best of the category body brand beatific entrant mousegraphics platinum pentaward 2014 best of the category other markets brand blonde poulain a4 paper entrant studio kluif platinum pentaward 2014 best of the category luxury brand agriculturas diversas slu extremiberian acornfed ham with denomination of origin dehesa de extremadura design lavernia & cienfuegos designsource httpwww.graphics.comarticlepentawards2014packagingdesignawardwinners
