The design for kallo&rsquos corn and rice snacks compliments kallo&rsquos new brand positioning that kallo provides simple natural pleasurable food for people who want to enjoy life and eat well. The designs follow pearlfisher&rsquos new brand identity and packaging design for kallo that debuted in october 2011. The design uses shapes to stylishly interpret the products and the nutritional information is displayed clearly on the pack.
Food photography and vibrant colours are used to depict the different flavour variants. Pearlfisher deputy creative director sarah butler said &ldquothe design for kallo snacks sits in line with the redesign of the new range. We bring to life the tasty and fun nature of kallo snacks, through warm, sophisticated and friendly colours and shapes.&rdquo kallo brand controller naomi cosgrove said &ldquowe are very excited to be launching this new snack range,
Both the packaging and product tested exceptionally well with consumers and they loved the fact that they had all the great taste you would expect from a snack, but with only 1 fat and made using only natural ingredients.&rdquo kallo&rsquos corn and rice snacks are currently available in waitrose and tesco.
