the brazilian burger chain bob&39s launched a marketing campaign that offered customers to bite right into their burgers. on the chain&39s tagline, the edible packaging is a play, which states that the burgers are so tempting that a consumer won&39t be able to control themselves. a fast food chain of brazil took its marketing campaign a step ahead recently with edible packaging that tempted consumers to bite into the burgers without unwrapping them. playing on their tagline, &ldquonão dá pra controlar,&rdquo which, freely translated, suggests their sandwiches are so alluring you can&rsquot control yourself, bob&rsquos burger chain made use of an edible paper wrapper that facilitate consumers to tuck straight into their sandwich and avoid the annoying added step of having to unwrap the meal. the outcome was a curious sight that saw customers biting into paperwrapped burgers during the oneday event. the bonus of edible packaging is little waste. bob&rsquos is the first fast food chain in the nation which was established in 1952 by robert falkenburg, americanbrazilian tennis champion. its international outposts include locations in portugal and chile. in brazil, other popular fast food chains include giraffas. it serves everything from pasta and burgers to steaks and salads. in recent times, the chain launched its first us locations in florida. source of information httpwww.nydailynews.comlifestyleeatsbrazilianfastfoodchainedibleburgerpacka…
