london &mdash technavio has announced the publication of a new market research report on the global soft drinks market, which is expected to post a cagr of 3.92 percent in terms of revenue from 20142018.according to the new report, packaging innovations will be a major trend expected to impact overall market growth through the projected period. most of these innovations are centered on providing convenience for onthego consumption.&ldquoa leading soft drink manufacturer in the uk has launched a carbonated soft drink that comes in a plastic aerosol format. the &lsquonitrofueled&rsquo aerosol technology provides a foamy blast of orange and a distinct drinking experience targeted at the teen market,&rdquo says faisal ghaus, vice president of technavio.&ldquovendors in the market often struggle with brand visibility and uniqueness in such an oversaturated market. differentiating products through creative packaging materials and accessorized packaging is one way to help push products and gain a wider consumer base.&rdquoadditionally, vendors in this segment are increasingly looking towards alternatives to traditional soft drinks as a way to capture more healthconscious consumers. &lsquonatural&rsquo soft drinks, drinks sweetened with stevia, and coconut water are just a few alternatives that are being promoted by major vendors such as nestlé, pepsico and cocacola.key information covered in the reportmarket segmentation, size and forecast through 2018market growth driversimprovement in operational efficiencyfor a full detailed list, view our report.market challengeshealthrelated issuesfor a full detailed list, view our report.market trendspackaging innovationsfor a full detailed list, view our report.key vendorsasahi group holdings, ltd.danone sadr pepper snapple groupnestlé saother prominent vendorsarizona beveragebaibisleri internationalcg roxanetechnavio currently has more than 3000 market research reports on a huge range of topics, including 50 reports on the drinks marketglobal hot drinks market 20142018global alcoholic drinks market 20142018source httpwww.heraldonline.com201411196545361packaginginnovationswillcreate.htmls… more here httpwww.heraldonline.com201411196545361packaginginnovationswillcreate.htmls…
