L'Oreal's Redken has won a packaging innovation award for its Blonde Idol Custom Tone Daily, a product in a dual chamber package by VariBlend. This packaging features VariBlend’s ergonomic, 49mm MaxiMix dispenser with a custom label and color. The patented custom-blending technology proved ideal for this hair product, which required a larger dosage per stroke. The six-position, custom-blending design of The VariBlend system allows end-users to design a personalized six-week hair regimen by simply turning the dispenser head one stop each week to gradually dial in more color. The package can be set to dispense the product in six different positions. The design is ideal for “regimen-based” product categories that deliver a different multi-element formula over time. In addition to hair care, the package can be utilized for skin care, sunless tanning, and more.
