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  2. oxbow reveals new hay packaging, fresh logo

oxbow reveals new hay packaging, fresh logo

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By admin on Mon, 03/23/2015 - 09:15

oxbow animal health unveiled new packaging for its small animal hay line as well as a fresh logo.the murdock, neb.supplier of small animal hay, food, treats, supplements and bedding reports that consumers can expect to see the new packaging on store shelves by this summer.the new logo retains the farm elements of the former logo while showing a richer, more sprawling landscape for a cleaner, more engaging look and adds a richer color scheme to capture the essence of the heartland, according to the company.the packaging includes an improved standup shape, resealable zipper, windows to see product within, essential product and nutrition information, lot and expiration clearly printed for improved traceability and graphics that underscore the packaging&rsquos nutritional message.&quotour new packaging matches the quality of the premium product it contains,&rdquo said melissa ross, director of marketing and education for oxbow. &quotsimilarly, our new logo connects our rich history with our growth and vision for the future&mdasha vision that includes broadened horizons and an ongoing commitment to innovation in field of exotic animal health.&rdquo&nbsp

httpwww.petproductnews.comheadlines20150320oxbowrevealsnewhaypackagingandfreshl…
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