Luxury women's fashion and fragrance brand, Oscar de la Renta launched a new fragrance called New York. This scent is inspired by and celebrates the spirit of New York City, from the scent notes to the packaging.
The bottle and folding carton are inspired by iconic Art Deco architecture found throughout New York City.
An intricate vertical fluting fuses with the bottle and cap and is designed to resemble NYC architectural heritage. The soft pink hue of the fragrance is seen through the bottle and represents Oscar de la Renta’s feminine style.
This floral amber rose fragrance includes opening notes of strawberry, tangerine, pink peppercorn, and gardenia flower.
Mid notes feature rose, jasmine, sage, and orris concrete, with base notes of sandalwood, sugared crystals, vanilla bean, and velvety musk.
IFF VP Perfumer Yves Cessar crafted this scent, wanting to “exude modern charm while retaining the timeless elegance synonymous with Oscar de la Renta fragrances and is the perfect complement to her colorful personality.”
Oscar de la Renta also launched a campaign featuring brand ambassador Candice Swanepoel.
