This packaging box is designed for the Ongoing Lifting Serum 30ml bottle, a new product from Vardi & Migdal, marketed under the brand name PRĒCIEUX De Paris. The box comprises 2 parts, a tall top and a base to house the bottle of serum. The tall cover design is adopted so that when it is removed, the serum bottle would stand out tall and sleek from the black velvet base, accentuating the appearance and importance of the serum bottle, just like a star standing on a podium. This type of box structure is usually constructed using rigid board, however, only cardboard is used for this design. By replacing the rigid box construction, we managed to reduce resources such as paperboard (thinner material), glue (rigid box construction requires paper to board mounting) and human labour.
