One Water Unveils Bold Brand Refresh, Launches ‘Do One Good Thing’ Movement for Everyday Impact
One Water, the pioneering ethical bottled water brand, has announced a striking brand transformation, reaffirming its mission to make clean water accessible to all while encouraging consumers to turn everyday choices into meaningful change. With over 20 years of social impact under its belt and more than £30 million raised for clean water projects through The One Foundation, the company is entering a new chapter—one that goes beyond just bottles.
New Look, Same Mission
The relaunch features a bold new visual identity and refined messaging designed to capture the power of simple, purposeful action. While the aesthetics have evolved, the core mission remains unchanged: every bottle of One Water sold continues to fund life-changing clean water initiatives in sub-Saharan Africa.
But now, the company is going even further with the introduction of “Do One Good Thing”—a powerful movement encouraging people to embrace small, intentional acts that create ripple effects of positive change.
A Movement for the Everyday Changemaker
In a world where global issues often feel overwhelming and distant, Do One Good Thing offers a fresh perspective: that real impact comes from small steps repeated over time. Whether it's opting for ethical bottled water, supporting a neighbor, volunteering locally, or simply showing kindness, One Water wants people to feel empowered by the everyday choices they make.
“We believe that the real power lies in what may seem like small moments,” said a One Water spokesperson. “If we can shift the focus from trying to ‘fix everything’ to just doing one good thing, we begin to foster a collective mindset of action and hope. That’s what this movement is all about.”
More Than a Makeover – A Mindset Shift
The rebrand is more than just a cosmetic change. With a refreshed logo, clean typography, and a modern color palette, One Water is reinforcing its commitment to ethical hydration and community-driven change. The update aims to simplify the message: every drop makes a difference.
As part of the brand refresh, One Water is launching a street-level campaign, gathering and sharing real stories of everyday kindness and positive impact. These stories are designed to inspire others to participate in small acts of good, ultimately building a collective movement of compassion and change.
Looking Ahead
As One Water enters this new era, its mission has never been clearer: to show the world that making a difference doesn’t have to mean changing everything—it can start with just one good thing.
