to provide a solution to the requirements of mass market brands generating large volumes and targeting young female consumers, axilone has imagined a « one hand » lipstick. its originality made on one piece, the base and the top connected by a hinge. the design has its advantages in terms of production costs. to use it, simply raise the top and turn the mechanism accessible through a window, all with one hand a new, innovative and practical gesture. this one handed manipulation reflects a general trend in behaviour doing several things at the same time on the telephone, in the car, while walking, women check the way they look, put on makeup, mascara and perfume. redoing lipstick is the task repeated most often. made in polypropylene pp, the lipstick can be finished with a chape metal trimming in aluminium to satisfy the needs of more selective markets "controlling the feasibility of packaging techniques, finding the industrial solution internally, and remaining in touch with market needs", is the credo of jeanpaul dénécé, the company&rsquos head of innovation.
