in another high point in its journey of good business, woolworths is shifting from plastic to cardboard packaging for &lsquoto go&39 series of sandwiches. the cardboard that is used in the new pack is certified as coming from a wellmanaged and sustainable forest, and whilst the translucent window may seem like it&39s made up of from plastic, it&39s actually made up of maize, which is another renewable resource. the new packs were initially introduced by the retailer in the western cape and started rolling them out nationwide from mid of september 2008. the new sandwich packs also carry the stamp of consent of the forest stewardship council fsc. fsc is an internationally recognized body that backed by various leading conservation groups such as wwfsa. julian novak, who is head of foods, explains that plastic, which is made from oil, is a nonrenewable resource. their new packaging is based on sustainable and renewable resources. the cardboard is also certified as arriving from wellmanaged forests, which means that they are supporting responsible forest management. they are specifically proud of this packaging as it is the first time that licensed sustainable cardboard is being utilized in south african food packaging. even better, novak guarantees customers that the launch of the new packaging has had no influence on prices of woolworths sandwich. the area of innovation doesn&39t stop at the materials the smartly designed box &lsquounzips&39 into a selfcontained, handy and disposal tray. furthermore, the packaging is colourcoded, as well. the red circles identifies sandwiches made with pork, orange circles for chicken, yellow for egg, brown for beef, blue for fish and green for vegetarian options. despite all these changes, one thing is still constant. along with the different breads to choose from and wide variety of fillings is that the &lsquoto go&39 sandwiches every day are offered fresh to stores and are sellby dated assuring freshness. source of information httpwww.bizcommunity.comarticle19617828514.html
