In the last few years, agriculture and horticulture in Iran have grown and developed. The main reason is a shift in generation among farmers and gardeners alongside the specialization that the young age has acquired in this field.
The time I was entrusted with the design of Nik Roshd's liquid fertilizer label after research done in markets and meetings held, the audience's insight into consumption and purchase came into more focus; the audience who does not merely choose fertilizers based on color and shape and has more knowledge of the composition and the name of the fertilizer.
After the issue was clarified in the first step, it was necessary to redesign the brand's mark and visual identity, and after that came the stage of ideation and implementation of the product's label design and expanding it to various effects of Part Nick Roshd; this way the product is designed based on the insight of the final audience and the client’s brief has also been taken into consideration.
