Beverage can producer ball packaging europe has developed a resealable beverage can, which the company claims could change the face of the beverage can market. developed in association with cocacola and dutch firm bound2b b.v., the new type of can end has already received positive feedback from consumer surveys, and was launched last month on the french market with cocacolas energy drink burn.Beverage cans are popular with drink manufacturers and consumers alike because they are light, easy to open, quick to cool, and non breakable.
They also keep their contents fresh, with the hermetic seal eliminating the need for a special tamperguard. however, the one major drawback of traditional beverage cans is that, unlike other containers, they cannot be kept after initial opening as they are not resealable. The ball resealable end is an aluminium can end into which a flat opening mechanism made of plastic is integrated. a simple rotating movement uncovers the opening, explained the company.
A tamperproof feature on the resealable end also allows the consumer to check that the seal has not been broken, said the company. as well as appealing to consumers, the company said its new can, which retains the classic shape of a beverage can, would also appeal to retailers as it remains easy to stack and store. for the same reason, it would also be easy to transport, it said. in addition, ball packaging europe has limited the amount of plastic used for its new container so as not to affect the cans recyclability. Another advantage the company is marketing is the containers printability, which the firm says will enable companies to "optimally communicate their brand identity".
