sustainability nonprofit organization greenblue had released a report, labeling for package recovery, and had announced details for a 2012 national trial of the new packaging recovery label system. it is a voluntary label that was developed by the organization&rsquos sustainable packaging coalition spc for communing consumers how to recycle a package after its use. the giant companies, such as rei, costco wholesale, conagra foods, microsoft, and seventh generation, had agreed to apply the label on select packaging nationwide in 2012. the goals of this labeling system are to lessen confusion for consumers with unambiguous instructions on how to recycle a package after it is used and to create a consistent and accurate labeling system for organizations that adheres to the federal trade commission ftc &ldquogreen guides&rdquo and utilizes nationally accurate recyclability data. greenblue project manager, anne bedarf, said customers are faced with a puzzling landscape of recycling information and instructions that are often misleading or inconsistent. anne had led a creation of the labeling system for the spc. anne said they believed this label will create a coordinated system that will help companies and consumers contribute to more efficient resource recovery. given that the recycling systems vary notably by the municipality across the nation, each package element is tagged as widely recycled, not yet recycled or limited recycling with information for customers on how to search locally. the system was founded on the oprl system in the uk and produced through over three years of research that includes widespread consumer testing and a nationwide effort to gather updated recyclability data. greenblue has introduced a website for customers as a part of the labeling system. this website, www.how2recycle.info , offers information on how to check nearby facilities, as well as information for local companies and governments interested in getting involved. following the outcome of the pilot phase, the label is available for any interested organizations to use. the labeling system got support from local governments and numerous states tackling recycling challenge. scott mouw of the north carolina department of environment and natural resources says they believe that recycling programs across the nation and the general public&rsquos dedication to recycling behavior will significantly benefit from a sensible and clear package labeling framework. greenblue also introduced labeling for package recovery report, which detailed that the existing challenges with misleading and inconsistent labels on packages, examined two international packaging recovery labeling systems, and discussed how an effectual labeling scheme could tackle drawbacks of the us recovery and recycling system. the report presented requirements for an effectual labeling scheme, where the label should match its stated objective, be easily recognized by consumers, have the ability to drive positive action, be actively administered and enforced nationwide and be easily adaptable to new packaging material formats, types, and recovery systems. greenblue&rsquos sustainable packaging coalition created its all inclusive packaging recovery label system particularly to meet these necessities for the us. liz shoch, greenblue project manager and the author of the report, said they believe this report summarizes how an effectual labeling scheme will prompt consumers nationally to take the right action and considerably increase recovery and collection of packaging materials. source of information httpwww.greenblue.org201110newpackagingrecoverylabelsystemtodebutonpackages…
