The design is intended to mirror its ‘foodie’ market with the beer accompanying cuisines and dishes such as as Indian, Vietnamese, Chinese, Thai, Japanese, Turkish, Lebanese, and Sri Lankan food.
According to the brand, the “new Graffiti style design speaks to a generation of urban foodies who are open to trying new cuisines and are seeking out premium brands that offer high-quality products”.
Lord Karan Bilimoria CBE, founder of Cobra Beer, said: “Cobra’s new creative puts the seal on our founding values – to create a beer that is irrefutably good to enjoy with spicy food. Britain’s taste buds are evolving and becoming more adventurous, and there’s an opportunity here for Cobra to sit at the heart of the Pan-Asian food revolution in the UK. Cobra is firmly on the journey with Britain’s evolving taste buds, and I’m delighted to roll out this new look to give our consumers some food for thought.”
