The new tube comes in one piece. A hinge connects the base and the top. To reveal the lipstick bullet, the consumer flips the top cap and turns the mechanism, which is made accessible through a window. The company said the lipstick can be opened and closed with one hand, making the design ideal for multi-tasking.According to Axilone, the packaging is made of polypropylene and can be finished with a chape metal trimming in aluminum to satisfy upmarket needs.
Axilone emphasized its focus on innovation. The company appoints an innovation supervisor to each site and department, and every worker must submit “astonishment reports” on factors that appeal to the packaging sector. Head of Innovation Jean-Paul Dénécé stated his credo: “Controlling the feasibility of packaging techniques, finding the industrial solution internally, and remaining in touch with market needs.”
