new design communicates marketing story of summer fun and refreshment. tigre combined its experience in this market segment with competitive analysis, brand development and strategy.  the new design reflects a warmth and familiarity tied to summer weekends.  the new brandmark, a dark green square with white typography enhances shelf presence. the fresh fruit imagery refers to the summer sunkissed premium ingredients of the product. the new packaging is rolling out now at major supermarkets, local grocers, costco, and convenience stores. the bottles retail for 1 each. source httpwww.prweb.comreleases201407prweb11991803.htm
