nestle announced in a press release today that it is partnering with youtube for a limited edition version of kitkat. no, that&rsquos not android 4.4 kitkat, but rather the popular candy bar. as part of the partnership, nestle will produce over 600,000 limited edition kitkat wrappers with the branding &ldquoyoutube break.&rdquo nestle says this is the biggest change in package design for kitkat since its inception 80 years ago.the &ldquoyoutube my breaks&rdquo packaging is part of nestle&rsquos &ldquocelebrate the breakers break&rdquo marketing campaign. the partnership between youtube and nestle goes deeper than the packaging, however. nestle is also using google&rsquos voice search technology to promote its brand. if a user searches for &ldquoyoutube my break&rdquo on their phone, they will be presented with a kitkat video followed by a playlist of the top four trending videos on youtube that day.nestle&rsquos celebrate the breakers break campaign will see more than 100 million different packs of kitkats produced, with 600,000 of them carrying the youtube branding. the limited edition youtube branded kitkat bars are available today in stores across the uk and ireland. it&rsquos unclear if nestle has any plans to expand its marketing to the united states. 
