Wrapped around a circular slab of cheese is sumner&rsquos ingenious creation, which features the moon in its various phases. Each moon phase featured on this tim sumner packaging represents the strength of the cheese, with the crescent moon being the lightest and the full moon being the strongest in flavor.
Consumers are appreciative of packaging with pop culture and literary allusions because it engages them on a cognitive level, something generic branding often forgoes. Corporations looking to gain an edge over their competition may consider packaging products with elements that engage consumers intellectually.
