the sleek design offers an innovative and contoured shape that is a contemporary interpretation of the brand&rsquos famous long neck. this summer, the new miller lite bottle will only be offered to customers in bars and restaurants. inspired by design and form, the recent look of the new bottle offers a contoured grip and broad shoulders, aimed for convenient handling from the bar to the pool table. the bottle breaks the rule of the standard cylindershaped bottle, offering miller lite make a striking difference among the brown bottle likeness of other light beers. ryan reis is a senior director of miller lite. ryan further said that miller lite is offering beer lovers a longoverdue revamped look and drinking experience with the paramount new bottle design. ryan also mentioned that in their testing, consumers tremendously gave preference to the innovative bottle to the standard beer bottle. ryan further said that they are proud of the new design and they are also extremely excited to see how everybody reacts to the new look of the bottle. the design of bottle was created by the industryleading designers from 4sight inc. it is a company wellknown for its package innovations and innovative products. by engaging targeted focus groups as well as current miller lite consumers in interactive brainstorming sessions, 4sight inc. grabbed key insights to develop a bottle that would exactly offer what consumers were searching for in their experience of drinking and give them an innovative tool to take their celebrations of miller time with friends to the higher level. stuart leslie is the president of 4sight. stuart mentioned that the beer category is emphasizing greatly on innovation in packaging design and the latest bottle from miller lite will take this segment to new places. stuart continued that they are proud to assist miller lite use design as a device to manipulate the market and persist to be an industry leader. in order to publicize the new bottle, two new television advertisements will air may 20th that will emphasize on the design of bottle. currently, the new miller lite bottle is featured in countrywide spots featuring chuck liddell, questlove and ken jeong. the launch of product is also supported by radio, print, outofhome and digital advertising, public relations and retail pointofsale. source of information httpfandbnews.commillerlitereinventsmillertimewithnewbottle
