As society is more and more individualizing oneperson households solfruit, a dutch importer of fruit and citrus, wanted to participate in this generally welltodo segment of the market, where small households only need small quantities, preferably in a trendy packaging. To stand out in the crowd, solfruit packed one of its specialties, melons from middle america, in a twomelonpackaging. The folded paperboard handbag with two holes, each securing a melon, is marketed under its own brand name royal fresh. This outoftheordinary twomelonpackaging, developed in cooperation with europe retail packing.
