the new collection includes typical wine varieties for winegrowing regions of the new world like cabernet, pinotage and sauvignon from chile, south africa and new zealand. the key graphics are inspired by ethnic masks used in ceremonies and rituals throughout the new world.  the luxurious and exotic designs guide consumers in their buying decision with a bright, bold packaging that has very recognizable features.  the design of the label uses volumetric appliqué. each mask is stylization of authentic masks, still used by indigenous people in the regions of new zealand, chile and south africa. wines, mask sourcehttpswww.behance.netgallery18116799maskspiritcollectionofnewworldwines
