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  2. manjushree bags india star awards 2014

manjushree bags india star awards 2014

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By admin on Tue, 12/02/2014 - 11:14

manjushree technopack, the bengalurubased pet and preform manufacturer has bagged four india star awards under the consumer packaged product design category for the year 20132014. this is the sixth consecutive award for the company.manjushree, which has been a regular winner of these awards has taken the tally of awards to twenty four india stars. india star award, organised by indian institute of packaging iip is held every year to encourage improvements and recognise new and innovative concepts in packaging.manjushree&rsquos winning entries this year included two litres pet bottle with handle for united spirits, coke contour glass, nambisan&rsquos pet jar for ghee and himalaya foamer pet bottle.speaking about the awards, vimal kedia, managing director, manjushree technopack said &quotwe are excited about winning four awards this year and thank iip and the rest of the packaging fraternity for the continued support and encouragement. we look forward to continue the good work and more importantly, adding value to consumers and brands through our packaging solutions.&quotthe two litre liquor pet bottle for united spirits is a breakthrough innovation in large size liquor packaging. according to khedia, the uniqueness of the bottle lies in the external handle that aids easy dispensing and the 100 tamper proof guala cap closure fitment, making it first of its kind packaging in the world. this unbreakable lightweight pet pack is easy to lift, easy to pour and very consumer friendly.the pet packaging for coke&rsquos contour glass is truly a collectible item, reinforcing the brand&rsquos value and delivering a premium perception. whereas himalaya&rsquos pet bottles for their foamer face wash range was with a clean design, no ribs, making it easy for labelling as well as packing and giving it almost a glass like finish. &ldquothe bottle was an immediate hit among women customers owing to its aesthetics and easy portability,&rdquo said khedia.manjushree designed a bell shaped pet jar for nambisan&rsquos ghee is a unique design. &ldquowhen the rest of industry followed the standard practice of full body sleeve of the jar, nambisans&rsquo pet jar had a nosleeve look thus giving way for attractive labelling opportunities.&rdquothe india star awards qualify manjushree to participate in the prestigious asia star and world star awards, instituted by the world packaging organization wpo. manjushree has previously won two world star awards in 200809 for pepsico quaker oats jar and the rhodes food group multilayer jar for cut fruits of south africa. manjushree also won two world star awards, under the food packaging category, for designing, the &lsquokissan squeezo&rsquo from the unilever stable and cadbury &ndash kraft&rsquos bubbaloo&rsquo jar in the year 2010 &ndash 2011.

httpwww.printweek.innews391959,manjushreebagsindiastarawards2014.aspx
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