L’Oréal Hong Kong is kicking off a cross-brand recycling program with its 13 beauty brands. This month, Kiehl’s, Lancôme and L’Oréal Paris will be taking the lead in accepting used product containers at their stores.
By the end of Q2 2021, the program will cover the group’s other 10 beauty brands in Hong Kong, contributing together to Hong Kong’s sustainable development through joint effort of the brands. Partnering with local environmental social enterprise V Cycle, beauty packaging which can be recycled in the program includes not only plastic bottles but also glass and metal parts of the beauty products such as mascara tubes, brow pencils tubes and body, lipstick cases and compact powder cases, etc.
“Having worked alongside L’Oreal Hong Kong for 2 years, we’re delighted and grateful for the opportunity to step up our efforts in this exciting citywide recycling program,” said Eric Swinton, founder and CEO at V Cycle. “In offering people a platform to recycle and reuse valuable resources, we are creating a circular economy that benefits both the environment and our society, while changing consumption habits by stemming the inflow of plastic. We are confident that together with L’Oreal Hong Kong, we will raise consumer awareness on the need to recycle and that this initiative will inspire people to take action.”
