Frozen foods often stick to plastic packaging in the name of product protection, leaving less room for sustainable innovation. Italian frozen pizza brand Pizza A Mano out of the South Tyrol province is bucking that trend though, using Koehler Paper’s heat-sealable paper technology to bring recyclability to the freezer aisle.
Koehler Paper showcased the frozen pizza application at drupa 2024 in Düsseldorf, Germany, last week, noting Pizza A Mano is the first pizza manufacturer on the market to use its NexPlus Seal paper technology. It's currently available in supermarket freezers in Austria.
It is part of a larger push into frozen goods for Koehler though, and one that aligns with a “big trend now in the industry, for confectionaries, salty snacks, and more deep-frozen foods to move into paper,” says Yevgen Zolotkovski, sales director, flexible packaging paper at Koehler.
Benefits of the sealable paper technology for frozen pizza
Running on horizontal flow-wrap packaging equipment, the paper not only replaces the plastic shrink film that would typically surround a pizza, but also removes the need for a secondary packaging carton.
Instead, “the [brand] uses just one layer of our mono-[materail] flexible packaging paper with a heat sealable function, and that’s all they would need for this particular product,” Zolotkovski says.
This application requires no barrier properties, since the pizza is meant to stay deep-frozen, thus inert, until it arrives in the kitchen. Any ingredients with potential for immigration into the material substrate are retained as long as the product stays frozen, and the paper plenty of resistance for the trip home from the supermarket.
“This paper offers light resistance against humidity from inside for a short period of time,” explains Zolotkovski, noting it will resist against some condensation as the pizza begins to melt. “Of course, it won’t resist over a long period of time because it’s still natural paper and thus is recyclable, but until the customer brings the pizza back home and puts it into the oven, it should still be resistant.”
Recyclability as a key draw
One of the key benefits Koehler’s sealable paper technology offers, for Pizza A Mano or any application, is its recyclability. Replacing traditional flexible plastics, the paper material offers a new level of ease in recyclability.
“The difference between recyclable in theory and practice is the difference between plastic and paper,” Zolotkovski says. “Even if you have a mono-material plastic, there is a very low chance it can be recycled, because the capacity doesn’t exist. For paper it’s exactly the opposite. We have a very high recycling rate.”
The company encourages any brands using its paper technology inform the customer of its recyclability characteristics, including that it is 100% paper and curbside recyclable, by making it very clear on the pack.
“It’s up to the brand owner to do that, but so far, I think everyone who has switched to our paper has been happy to push the consumer in the right direction,” Zolotkovski says.
