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  2. lindemans shuns stereotypical christmas imagery for quality cues in limited edition festive packaging

lindemans shuns stereotypical christmas imagery for quality cues in limited edition festive packaging

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By admin on Mon, 12/29/2014 - 14:46

lindeman&39s shuns stereotypical christmas imagery for quality cues inwine brand lindeman&rsquos has unveiled limited edition festive packaging for its nordic 3l boxed wine created by bluemarlin.tasked with creating a powerful design to achieve stand out on shelf bluemarlin chose to emphasise lindeman&rsquos premium quality cues rather than relying on stereotypical festive imagery.culturally relevant to the snow covered landscapes, subzero temperatures and warming fires of a nordic christmas, bluemarlin&rsquos design presents a winter scene through the window of a large wine glass.a warm fire features on the shiraz cabernet pack, with a glowing sunset included on the packaging for the chardonnay variant.both wines will be available throughout the festive season in sweden, norway and finland.&nbsp

httpwww.thedrum.comnews20141222lindemansshunsstereotypicalchristmasimageryquali…
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