Greenpeace said in a statement late last that lego had dropped app over its alleged role in deforestation in indonesia &ndash allegations that app strongly denies. The assertion came after lego published an update on its efforts to improve the sustainability of its packaging in which helle sofie kaspersen, the group&rsquos vice president of corporate governance and sustainability, said the company would no longer deal with suppliers involved in deforestation. &ldquoit is our intent that we will only source material from suppliers that are not involved in deforestation,&rdquo kaspersen said in the statement.
Lego itself has not named app and has not confirmed greenpeace&rsquos claims to packaging news following enquiries this morning 11 july. Lego&rsquos statement on its packaging efforts outlined how 75 of the board it uses is made up of recycled material and that it is working to reduce the amount of material it uses. It is also working towards using entirely fsccertified board in its packaging and expects to reach 100 fsc stock in the next year.
Toy makers. Lego is just one of four toy makers to be named in a recent greenpeace report on asia pulp & paper, which it accuses of unsustainable forestry practices and causing deforestation in the sumatra region of indonesia. In a highprofile media stunt last month it claimed that mattel, the maker of barbie dolls, was using app board. Mattel has sinceinstructed its suppliers not to buy board from app.
Greenpeace also claimed in its statement last thursday that hasbro has stopped using app board, while it said that disney, the fourth company it has named as being a customer of app, had not responded to the report. &lsquohighly misleading&rsquo app strongly denies greenpeace&rsquos accusations over its practices in indonesia and in a statement told packaging news today dismissed greenpeace&rsquos claims that hardwood has been found in some of its products as &ldquohighly misleading and meaningless&rdquo. It said that independent audits had &ldquoconsistently found that app has effective systems in place to help ensure no illegal wood enters its mills&rdquo.
It did not comment specifically on lego or mattel, but the statement insisted that app &ldquomeets the strict legal requirements of all the countries to which we distribute our products globally&rdquo. It said &ldquoregarding carton box packaging, the specific target of the greenpeace report, we are proud to clarify that our packaging materials contain more than 95 percent recycled paper, with the remainder coming from legal fibre and certified fibre. &ldquothe recycled paper is sourced from and contains fibre from various wood sources around the world. It is among the most environmentally responsible and sustainable packaging products produced anywhere in the world.&rdquo
