Skip to main content
plas-tech engineering - Supplier for COC/COP PFS Syringes
Schreiner
rochling

Login Menu

  • Login
  • Register
Home
  • HOME
  • CONNECTIONS
    • Suppliers
    • Buyers
    • Professionals
    • User Companies
    • Softwares
    • Others
  • INDUSTRY UPDATES
    • Packaging News
    • Innovations
    • Press Releases
    • Events
    • Resources
    • Newsletter
    • Testimonials
    • Packaging Interviews
    • Packaging 4 startups
  • BLOG
  • OUR PRODUCTS
    • Big Book of Packaging
  • OUR PARTNERS
    • Bonini
    • Bernhardt
    • EMA
    • Haemotronic
    • Intin
    • Plas-Tech Engineering
    • Polycine
    • Rochling
    • Sanok Rubber
    • Schreiner
    • TARA
    • Yukon Medical
  • SERVICES
    • SUSTAINABLE EXHIBITION
    • CONSULTING
    • DESIGN SERVICES
    • NEWSLETTER SUBSCRIPTION

Breadcrumb

  1. Home
  2. labels trace waters journey from cloud to bottle

labels trace waters journey from cloud to bottle

Profile picture for user packagingconnections
By admin on Thu, 03/19/2015 - 20:54

a new label design for fiji water uses six different backpanel labels to educate consumers on the source of the water and its journey to the final packaged product.by anne marie mohan, senior editor, packaging worldafter 10 years on shelf and resounding success in the bottled water category, fiji water has updated the label graphics for its iconic square bottle &ldquoto personify the natural beauty of the source of the water and help tell its journey from cloud to bottle,&rdquo explains fiji water vice president of marketing clarence chia.to tell the story of the water&rsquos path, fiji has designed six different backpanel bottle labels, each of which highlights one distinct aspect of the story. the labels appear on the brand&rsquos 300 and 500ml and 1 and 1.5l sizes, along with a frontpanel label that retains and enlarges the previous label design&rsquos pink hibiscus flower illustration.the new graphics were created inhouse and were inspired by the islands of fiji. &ldquothe lightest blue hues mimic the pristine waters of viti levu the largest island in the republic of fiji and the clear rainfall that fills every bottle of fiji,&rdquo says chia.&ldquothe deepening shades of cobalt and sapphire represent the raindrop&rsquos journey from cloud to volcanic rock, where it ends in an ancient artesian aquifer. the signature pink hibiscus flower is greatly amplified, reflecting fiji water&rsquos youthful spirit and capturing the essence of &lsquountouched&rsquo for premium bottled water consumers.&rdquofront and back pressuresensitive labels are made from biaxially oriented polypropylene, with the front comprising an ultraclear bopp and the back, pearlescent white. labels are printed using both flexo and gravure processes in four colors plus specially formulated pantone colors, metallic inks, and foils &ldquothat truly enhance the label&rsquos brilliance,&rdquo says chia. the label is then coated with an ultraclear protective varnish.fiji water&rsquos new series of bottle labels was launched in january at retailers nationwide.&nbsp

httpwww.packworld.compackagedesignredesignlabelstracewatersjourneycloudbottle
plas-tech engineering - Supplier for COC/COP PFS Syringes
YUKON MEDICAL
TARA NIRMAN
schreiner
rochling
3 months ago
Recycling Program Turns Label Waste Into New Packaging
3 months ago
The High-Tech Secrets Behind the Humble Tin Can: A Modern Marvel of Steel Innovation
3 months ago
Recyclability Emerges as Top Priority for European Consumers, Amcor Study Finds

Follow Us

  • linkedin
  • facebook-f
  • twitter

Explore

  • Home
  • Contact Us
  • About us
  • Advertise With Us
  • Login
  • Register
  • Add Testimonial

Company

  • Blog
  • Contact Us
  • Events
  • Packaging News
  • Terms & Conditions
Top 7 Packaging Must-Haves for Personal Care Products
Top 7 Packaging Must-Haves for Personal Care Products
03 May, 2025
FDA
Navigating New FDA Packaging Regulations in 2025: A Complete Guide
29 Apr, 2025
Lamination
Unveiling the Future of Lamination Films: Trends, Challenges & How Purchasers Can Stay Ahead!
26 Apr, 2025

Footer menu

  • Privacy
  • Terms and conditions
  • Contact
Home
  • HOME
  • CONNECTIONS
    • Suppliers
    • Buyers
    • Professionals
    • User Companies
    • Softwares
    • Others
  • INDUSTRY UPDATES
    • Packaging News
    • Innovations
    • Press Releases
    • Events
    • Resources
    • Newsletter
    • Testimonials
    • Packaging Interviews
    • Packaging 4 startups
  • BLOG
  • OUR PRODUCTS
    • Big Book of Packaging
  • OUR PARTNERS
    • Bonini
    • Bernhardt
    • EMA
    • Haemotronic
    • Intin
    • Plas-Tech Engineering
    • Polycine
    • Rochling
    • Sanok Rubber
    • Schreiner
    • TARA
    • Yukon Medical
  • SERVICES
    • SUSTAINABLE EXHIBITION
    • CONSULTING
    • DESIGN SERVICES
    • NEWSLETTER SUBSCRIPTION
Clear keys input element