Packaging has evolved from an information tool to an identifying tool and, at present, is the focal mechanism used by consumers when relating product experience. It has now become an intricate part of the consumer decision making process. Creating simple and engaging packaging that directly impacts customer loyalty and brand credibility will always be at the forefront of design trends.
The graphic profile made for this wine is not only a fun use of naming, but it has incorporated the playfulness in all aspect &ndash the abstract fonts, the reflecting mirror, the compositions of the label and the strong colors.
