sirane will send out the message &lsquofresh produce packaging for the world&rsquo when a team heads to berlin for fruit logistica, the largest fresh produce show of europe. a lifesize map of the universe, which is created completely out of vegetables and fruit, will form the centrepiece of the stand, which will reinforce the message that sirane is thinking worldwide. in europe, sirane is already the market dominating packaging developmenttomanufacture company, with a high level of proficiency in fields including absorbency and shelflife. sandra evans is the sales manager for fruit and fresh produce. sandra says that fresh produce packaging for the world is the message they want to get across. for sirane, it doesn&rsquot matter where the buying companies are based in the world, or what their packaging needs are, sirane assures that it can fulfill any kind of need. according to sandra, sirane can help to improvise vegetable or fruit presentation, add significant value to the products and enlarge shelflife. products including fruit pads also offering antifungal properties and ethylene absorbency. these products will be shown at fruit logistica. the drifreshtm absorbent range is intended at allowing the vegetables or fruit to stay in the best possible condition for the best ever longest possible duration. there will also be unveiling of siraflextm resolve®. it is a film which has incredible shelflife extending properties that have reasoned a bit of a stir throughout the world. the film, which is also available in a bag format, has been shown to extend the shelf life by five days or more to some fresh produce. the innovative siraflextm resolve® is made from a natural biopolymer. hence, it is completely biodegradable. the film&rsquos astonishing features mean it selfregulates the condition inside the pack. even if, the storage temperature is variable, the ideal atmosphere is preserved inside. the film could result to far lesser amount of produce being thrown away by retailers and customers. md simon balderson mentioned extension in shelflife is the holy grail for a large vegetable and fruit industry. a large amount of produce is wasted as it gets rotten before it is eaten. according to simon, using this film could minimize the amount of food waste and considerably reduce costs. it is also more likely that customers will get a quality product in good condition. mr balderson further mentioned the new technology has broken new ground. this will not dry out food, and there will be no &lsquofogging&rsquo within the pack. furthermore, there will be no bacteria or mould growth. sirane also manufactures a range of cooking bags, which are ideal for fruitbased desserts or cooking vegetables in either a microwave or a conventional oven. these bags include the sibagtm, smartrelease, and siracooktm selfsealtm. jeremy haydndavies is the director of sales for food packaging. he says that they are finding growing interest in cooking bags worldwide. the bags are great products as they have so many uses. these bags can be put straightto the microwave or oven food without sacrificing on flavours. he further mentioned that the cooking bags preserve all the flavours, and let people cook easily and quickly with fresh ingredients. fast food and healthy eating can be combined. whether it is fruity desserts or vegetables, sirane&rsquos cooking bags are known to create a sensational meal. the new sirane pad that will be named softhold is ideal for safeguarding soft fruit during transport. around the produce, the pad effectively develops an &39absorbent bubble&39, creating the best possible environment for staying in a good enough condition for sale to the public. sandra evans is a sales manager for fruit and fresh produce. sandra said that, at sirane, they pride themselves on innovation, but they are proud of softhold particularly. sandra further mentioned that they are safeguarding the fruit from a lot of potential problems. the product is safe from damage, degradation, and mould. they can also add ethylene absorbency in the mix. source of information httpwww.sirane.comfoodpackagingnews743freshproducepackagingfortheworldatfru…
