The retail industry is thought to be responsible for 25% of global carbon emissions, and this move was made in partnership with environmental non-profit Canopy.
According to Canopy, every year, 3.4 billion trees are cut down for man-made cellulosic fibre (MMCF)-based textiles, such as viscose and rayon, and paper packaging. This is thought to be the equivalent to two football pitches’ worth of forests being cut down every second.
John Lewis is also involved in CanopyStyle, which partners with fashion industry stakeholders to trace and replace viscose fibre origins, thus safeguarding ancient and endangered forests from entering the clothing supply chain.
The brands have also committed to invest in new, lower-impact packaging solutions, such as those made from miscanthus pulp, clothing waste, wheat straw, or hemp residues.
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