simple & crisp is seattle based organic dried fruit crisp company. it has recently launched branding, custom packaging and website that is designed by creative retail packaging. simple & crisp, an organic and glutenfree dried fruit crisp, has stricken the market in full swing with innovative custom packaging, website and branding created by creative retail packaging. chief editor of the lifestyle news website seattleite.com, chief pairing purveyor jane yuan, created simple & crisp with the wish to offer better options to entertain guests, as well as gratify different dietary needs. her concept of introducing fruit crisps as a gourmet serving container and cracker alternative was brought in reality with crp, which is a design and custom packaging company that is located in seattle. yuan said that when she first visited crp, she knew she had a product with potential. after meeting them, yuan realized that potential was even greater than she imagined, and she felt excited to move forward with her brand. cole johnston, who is the crp&rsquos creative director, was equally motivated by yuan&rsquos concept and felt inspired to work along with her to kickstart her brand. cole said that jane had a very exclusive and compelling vision for simple & crisp. their job was to take yuan&rsquos passion and convert it into a tangible brand experience. after their initial meeting, they all left inspired with an unambiguous direction for the brand. yuan talked with a representative at whole foods, visited the natural products expo, and went to new york to get inspiration. she shared her fruit crisps with local restaurant owners, friends, sometimes even strangers to gather feedback about the crisps and whether or not customers would be interested in her product. yuan said that she knew that her close friends enjoyed them, but she wasn&rsquot sure if they were simply being friendly. so, she wanted to get an unbiased feedback from people she didn&rsquot know who would challenge her vision. this process helped her to ensure that she was on the right path. yuan wanted to promote simple & crisp as the ideal pairing for the social and at the same time healthconscious entertainer. the crisps are the ideal pairing for items such as chocolate, champagne, cheese, and countless other beverages and foods&ndash a great culinary companion for healthy entertaining. the eyecatching and unique retail experience in new york&rsquos dean & deluca was one of the major sources of inspiration for yuan. yuan says that, for her, design presentation and aesthetic are very important qualities. she wanted simple & crisp to be impressive that people are proud to purchase and serve. she wanted that a buyer would feel comfortable for putting the package on their table as they entertained. johnston mentions that, with a background in public relations and a true obsession for her product, jane was the ideal spokesperson for her brand. this resulted in playing a vital role in the overall branding as well as packaging design for simple & crisp. the core considerations that yuan talked to crp were that the packaging had to be airtight as well as structurally sound while also displaying the product in a visually appealing and unique manner. yuan selected a hexagonal prism not only for its structural integrity but also for its ownable geometric shelf presence. to highlight the integrity and natural beauty of the fruit, yuan included diecut windows to display the fruit crisps from multiple vantage points. yuan says that the process of taking the dielines crp had drawn and making trial products out of them played a very important role in solving the packaging challenges she faced. she is very pleased with the result as the crisps look stunning in the packaging. yuan and crp also worked along with each other to create the simple & crisp website. the site&rsquos core intention is to offer interactive information about the product and its perfect pairings and to serve as a place of purchase for consumers. alike to the packaging, the website design characteristics a clean white background with colourful product photography, displaying the fruit crisps as the main attraction. yuan wanted to pay the same attention to functionality of the site as equal as the design. she explains that the enlightening effect of the navigation panel promotes customers to uncover sources for culinary creativity and inspiration. being chief pairing purveyor she constantly on the lookout for innovative ways to pair their crisps with unique beverages and foods. according to her, website is intended to act as a motivational tool for people seeking to entertain in exciting and unconventional settings. simple & crisp products are offered at whole foods stores in oregon and washington, nationally at opensky.com and dean & deluca or online at the company&rsquos website simpleandcrisp.com. this company uses organic ingredients. chief pairing purveyor as well as owner jane yuan sources the fruit at the crest of perfection and supervises the manufacturing and distribution from her seattle facility. creative retail packaging, which is a houstonbased company, has over 30 years of experience in the design as well as sourcing of custom retail packaging. the design division of company specializes in brand development, web design and graphic. crp has offices in houston, seattle, and chicago, and across the united states, it operates three regional warehouses. source of information httpwww.seattlepi.combusinesspressreleasesarticlejaneyuanandcreativeretailp…
