ITC has embraced an even more bold and ambitious Sustainability 2.0 (S2) vision, as a part of which it has decided to use 70% recycled plastic material in the PET film of Savlon Glycerin Soap wrapper.
The initiative is aimed at embedding sustainability in the everyday routine of consumers in India.
PCR or Post-Consumer Recycled Material is an environmentally friendly packaging that in which plastic is made from existing PET bottles and other plastics discarded after use.
ITC leveraged its expertise in R&D and packaging design to use recycled plastic from used consumer products in the film of Savlon Glycerin Soaps wrappers.
Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC, said, “ITC Savlon has been at the forefront of preventative hygiene with a series of firsts offering innovative solutions to address consumer needs. Savlon Glycerin Soap’s packaging with 70% recycled plastic is a category first and truly adopts the principle of 3Rs – reduce, reuse and recycle. The conscious and progressive step to use recycled material in one of India’s most penetrated and largest FMCG categories not only addresses the issue of post-consumer waste but also encourages consumers to make a more responsible choice.”
