datalogic has partnered with digimarc to bring a new data collection method to retail called digimarc barcodes which are invisible codes. the codes are decoded based on watermarks. the code is invisible gs1 mounted on the entire surface and can be read by special digimarc readers. these codes consist of the same data commonly found in upcean or gtin 1d bar codes and are printed invisibly all over the surface of a given package or item. these codes will help the in checkout services to scan items quickly as compared to the traditionally barcodes. digimarc barcodes can connect mobileenabled shoppers with additional product information, special offers, recommendations, reviews, social networks and more. datalogic&rsquos magellan&trade 9800i9400i scannersscales are the products available today with the advanced imaging technology to support and fully utilize digimarc barcodes while still being able to scan the more traditional 1d and 2d bar codes.
