Mineral Fusion introduced its 2015 Cosmetic Collection by incorporating Avery Dennison’s DirectLink labels into its point-of-service (POS) displays. Avery Dennison’s DirectLink labels incorporate NFC technology to wirelessly communicate with nearby smartphones through near field communication (NFC) chips With the swipe of a smartphone, consumers can engage with the POS displays to load dynamic video content about the products DirectLink NFC technology allows companies to engage through the phone. They don’t have to download an app or type in a brand name. By tapping an Android smartphone over the labels, consumers can instantly access exclusive content about a specific product or brand.
