The premier foods bread brand is to introduce the new pack on its soft white range at the end of this month to highlight the fact that is made from 100 british wheat.
The brand is also hoping to appeal to the current wave of patriotism inspired by the upcoming wedding of prince william and kate middleton. Rose gray, senior brand manager for hovis&rsquos white bread range, said &ldquothe patriotic design demonstrates our ongoing commitment to the farmers who grow and harvest our domestic supply.
It also creates great standout on shelf.&rdquo hovis&rsquos new packs will use colour coding that was introduced at the end of last year to indicate the slice thickness.
