honeycomb, which is a project management company, created the brand as a licensee of britvic that owns j2o soft drinks. britvic approached honeycomb to develop the range of sweets and design the packaging on the strong points of earlier projects for britvic, including work on robinsons drinks and fruit shoots. the designs of the pack are based upon brand guidelines chalked down by blue marlin, which revamped j2o in the year of 2009, and then again refreshed the branding in 2011, at the time when it worked on packaging projects. designing the bottles for a christmas variant, which contained edible gold glitter, was one of its packaging projects. russell mitchell is a head of the product development team at honeycomb. russell says that britvic wanted them to move ahead with the j2o brand, but apparently it is not merely using a slavish implementation of a drink on a sweet. they created the concept and look for the sweets and developed the artwork to strike in with that while maintaining consistency throughout the product range. the gummy sweets slot that has a teardrop shape together to structure a whole, which mitchell mentions references the concept of j2o as a &lsquoblend&rsquo that merges two different elements to develop something that tastes superior as compared to the individual parts. he further adds that consumers don&rsquot need long time to select the product, so the seller need to convey the message as best as possible and very quickly. they have tried to pull out vibrant colours from a style guide of blue marlin, and used swoosh that feeds in and out of the emblem to make it look thrilling. russell says that fruit fusions are intended at an adult market, so packaging designs look to generate a more &lsquopremium feel&rsquo. source of information httpwww.designweek.co.uknewshoneycombcreatesj20fruitfusionspackaging3036198…
